![]() ![]() The characters we've created have made things pretty interesting. The virality of Flappy Bird's high score was the spark for Hipster Whale Did you decide to create a game like Crossy Road - with a lot of social components - as a result of the social successes of Flappy Bird?It's less around the mechanics of creating a social game and more about giving people a solid reason to share the game. Februwas a big day in the history of mobile gaming.For developer Dong Nguyen, whose successful arcade-style mobile game Flappy Bird had been downloaded 50 million times in nine months, it marked the end of a wild ride.?Though he was making $50,000 a day in ad revenue, he felt the game was too addictive and decided to yank the game from the App Store.For developers Matt Hall and Andy Sum, co-creators of mobile game studio Hipster Whale, however, that was just the beginning.?As other mobile devs raced to fill the void with Flappy Bird duplicates, the Melbourne, Australia-based team took a different tack: studying why a game like Flappy Bird was so addictive in the first place.You know the rest of the story: Hipster Whale's free-to-play game, Crossy Road, made over $6 million on integrated video ads in its first 90 days and remains at the top of App Store charts since its release in November 2014.?Hipster Whale's creation is shaping up to be one of the largest indie success stories of 2015.?We talked to Hall to find out how thinking outside the box, taking risks and being purposefully unique made his game a success.
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